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The Unstoppable Marketer®
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
The Unstoppable Marketer®
EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags
In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
What are those? What's that? Packing cube set what's that toiletry bag? I mean, it's my business, but I'm not here being like hey, here's this brand, buy it. When you tell someone to do something, they're not going to do it. They have to decide themselves to purchase it.
Speaker 3:Yo, what's going on everybody? Welcome to the Unstoppable Marketer Podcast. With me, as always, is Mark Goldhart, my lovely co-host. How are you? Great, wonderful, good Doing? Well, we're back to like a schizophrenic spring in Utah like 70 degrees earlier this week and blizzard this morning.
Speaker 2:Yeah, third or second winter.
Speaker 3:Yes, one of the two.
Speaker 2:Yeah.
Speaker 3:So it's like when hobbits call it like second breakfast. We have second winter, second winter yeah, that's right. Well, I'm excited for our podcast today.
Speaker 2:We missed. Last week we were in Austin. Oh, it was lovely in Austin, though Austin's such a cool city.
Speaker 3:It was good food and good weather the best food. It was really good.
Speaker 2:It's just such a better food scene than we have here. Yeah, it was much more fun In ways. In Utah. Yeah, no offense, utah. Maybe I just don't get out enough here. More fun in ways In Utah, yeah, yeah. But no offense Utah. Maybe I just don't get out enough here.
Speaker 3:So probably we got an awesome guest today.
Speaker 2:Yeah, I'm excited.
Speaker 3:She's just been sitting here patiently.
Speaker 2:What do?
Speaker 3:you think?
Speaker 1:I've never been to Austin. I'm like, can you take me? Yeah, where are we going?
Speaker 3:We'll take. We'll take you.
Speaker 1:Is it Texas? Right, austin, texas, I've heard the food's amazing.
Speaker 3:The capital we learned. I thought it was Dallas.
Speaker 1:Yeah.
Speaker 3:I always thought Texas, the capital of Texas, was Dallas.
Speaker 2:personally, I probably would have known it in fifth grade. I never thought that because I took geography.
Speaker 3:Mark is intelligent, more intelligent.
Speaker 1:No wonder he knows. We don't know, but he knows Well the random voice you are hearing introduce uh is kimberly o'connell.
Speaker 3:I realized we just like started talking. Kimberly o'connell, the uh founder and ceo of brixley bag, aka the tortoise queen, aka the ranch hand all of, I mean everything, everything added on.
Speaker 1:Just keep going. It makes me, makes me sound better. You just keep going with it good morning and welcome thank you for having me on here.
Speaker 3:I'm excited to be here good, and we have your husband here with us too yes, ethan's in the background.
Speaker 1:we up, we should have. We should have put a mic in there. I bet he'd give us some good commentary he would he's funny, he's way funnier than me, or he could be a fact checker.
Speaker 3:He could be our fact checker.
Speaker 1:That's true.
Speaker 3:That's welcome thank you, thank you so okay, so a little background here.
Speaker 1:So I found you on the street, on the street, yeah.
Speaker 3:I saw you as, hey, you look interesting, do you want to go on a podcast? No, I found you, uh, through TikTok. Yeah, which is probably how a lot of people have discovered you. You've kind of blown up, at least that's what it looks like to me. It looks like to me that there was this like almost overnight success. So just for everybody who knows like Kimberly just does like day in the life content but but is very amusing with your commentary throughout it Right, and you?
Speaker 3:intertwine business and family and farm life, and tortoises, et cetera, et cetera. How long have you been doing that for?
Speaker 1:So it'll be a year in May. So yes, you did blow up, so I just hit a million followers on like last saturday and it's been less than a year and so really it has been like kind of an overnight sensation in a way, in a tiktok way, because you know, um, I mean, it takes people sometimes a long time to get followers that way. But I feel like I, like you said, I think it's just been an overnight thing and it's so, so awesome, it's so cool.
Speaker 2:So okay.
Speaker 3:Did you just start? What are we?
Speaker 2:dealing with Like tortoises or turtles.
Speaker 1:Tortoises, tortoises.
Speaker 3:Yeah, so turtles swim, turtles swim.
Speaker 1:Yeah, Turtles swim. So if I put my tortoise in the water they'd sink and die. So tortoises.
Speaker 3:So we have six.
Speaker 2:They're. That's crazy, they're cool.
Speaker 1:100 years yeah, they're cool, amazing. Yeah, okay, so you started. Those are not native here, though. They're not, no, no, so it's like usually like a, so that's a desert tortoise, or like a desert spur tortoise is kind of what they say, because they have like little spurs on their back and so they're more native to arizona.
Speaker 3:Stuff like that they like thrive in arizona that's where you're from, that's where I'm from, and so my parents still'm from, and so my parents still have two.
Speaker 2:Okay.
Speaker 1:And so I grew up with two, and then Are these the second generation of those two? No, they're completely different. They all kind of they kind of came all in Like because we have six. They didn't all come six at a time. We kind of like spread it out, kind of thing. They all kind of randomly came into our lives.
Speaker 2:Truly Amazing, weird.
Speaker 1:Yeah, that's awesome.
Speaker 2:Yeah, wait, let's talk about tortoises for a second.
Speaker 1:No one cares about marketing. Yes, yeah.
Speaker 2:Please, so you don't breed them.
Speaker 1:So we don't breed them, I mean, yet They'll probably breed themselves.
Speaker 2:You have males and females.
Speaker 1:So with tortoises it takes you a long time Unless you go to, and I don't really care right now, so you'll just find out when you find out, so we'll find out. When we find out, it usually takes between I've heard, I mean, I'm not a tortoise expert between like 10 to 15 years to find out. So we know one of ours is a male For sure, 100% a male. How did you discover that?
Speaker 2:Have you raised them all?
Speaker 1:from hatchlings.
Speaker 3:Or you've just picked them up as adults. Do you know the age of all of your tortoises? No, you count the number of what was the old wives tale the rings around the tree.
Speaker 1:Okay, so we started with two, so not my parents two, we started with two, anyway. So I literally dragged him, actually dragged him because he hates reptiles, even though tortoises are reptiles. He hated reptiles. So I dragged him to a reptile expo and know, tortoise are reptiles, he hated reptiles. So I dragged him to a reptile expo and I was like, please, I love reptiles.
Speaker 2:so I'm like let's just go see the snakes and I love reptiles. Yeah, they're cool. I grew up with reptiles same exactly lizards so he just hated reptiles and I was like, please, we had some tortoises did you some small ones, oh nice, and they all escaped oh well, there you go they're just probably a neighbor. A neighbor found one. They're probably in my backyard right now, like five years later.
Speaker 1:Oh, that's cool.
Speaker 2:You found them five years later A neighbor found one five years later.
Speaker 1:I'm telling you they're hard. No, they actually are. They actually are hardy. So we went to this reptile expo and Ethan saw the tortoises there was two and they're probably that big at. He saw them and he's like are these the ones? Your parents have them? Yeah, those are them. He's like what if we got two? And I'm like sure, I love reptiles, I grew up with them. Yeah, not a big deal to me. So we bring home the two and we live with them for you know, a few years. We take care of them and then, and then a couple years later, his dad well, about a year later, his dad loved our tortoises so much he's like I'm gonna buy my dad two for christmas. So then he goes and buys his dad to for Christmas. About a year later after that his dad goes to Japan for for work and is like will you babysit my tortoises? So Ethan's like yeah, so bring them over. So now we have four. And then his dad gets home from Japan, is like but then doesn't really ever come get them.
Speaker 2:So we so we kind of legally adopted them.
Speaker 1:We legally adopted them. So then we have four, right? So then my friend calls me, from arizona, and is like I found this tortoise on the side of the road. I know you already have four. I have one on the side of the road. He's big, he's, I need him, he needs to go somewhere because I don't know how big was he? He was about okay, and I guess I relative big I mean yeah yeah, because they can get that big.
Speaker 1:But he's was big for what we had and so we got him. So so then we got five. Then our last one some girl had seen my TikToks. I just started on TikTok, just started posting my TikToks, and some girl reached out to me and was like we have a little tortoise and he lives in a box. Right now we're in Minnesota, we're in Minnesota and it's cold here and we don't let him out and he just stays in his box inside all day. And so I just feel bad. Can you please take him? Like he would live such a better life with you. So I was like sure you know you're in Minnesota. I don't know how we're going to like plan that you can't just ship him in a box.
Speaker 3:Right.
Speaker 1:And so, like I kind of went back and forth with her, she's like, well, what if? What if we came this weekend? So really, truly, I'm like thinking, like it's not, that's not going to happen, like OK. So then all of a sudden she texts me that weekend and she was like we're in Utah with Steven. His name was Steven, we're in Utah with Steven the tortoise. The tortoise name was Steven, that big, and he, I think, is the oldest of the bunch and so but he's the smallest because he didn't get out, he didn't get the sunlight, he didn't get the area he needed, he just didn't grow so he didn't grow so that's woodle baby steven and he is like our prized possession, like that is the one that everyone I mean.
Speaker 1:I came out with a coloring book of him, like I came came out with shirts, like he is a sensation.
Speaker 2:So that's how we got our six.
Speaker 3:So they're all kind of randomly. I think it's great he's got a personality.
Speaker 1:Yeah, widow Baby Steven.
Speaker 3:Widow Baby Steven Widow.
Speaker 1:Baby Steven. Yeah, so it's not just Steven anymore.
Speaker 3:It's now Widow Baby.
Speaker 1:Steven, nice, yeah, I can't even yeah. Oh yeah, so they just drove, and then they dropped him off and they drove back.
Speaker 3:How big were you at that time?
Speaker 1:Oh not, I mean maybe 100,000 followers at that time.
Speaker 3:Okay, I mean that's pretty big. Yeah, sorry, I shouldn't say I'm like oh, no nothing. I'm sitting here with like 50,000 followers and she's like, oh, not that much, not that much.
Speaker 1:Yeah yeah, people just love the turtle content or the tortoise, so that's how I why kind of blew up on tiktok was my tortoise content actually before that. I don't know if you care enough, but before that for a couple years I did brixley on tiktok. I don't know if you ever knew about that.
Speaker 1:So I did brixley on tiktok, blew up on that okay on tiktok through brixley and then after about a year of doing that I stopped because I kind of got what I needed from that. And so then we just started running ads. And then after a couple of years I was like I already have like followers here. I think I had like 40,000 from like tick from Brixley, kind of thing but they were all there for Brixley, and so I was like well, what if I? You know, I see everyone else do it. What if I just showed my life and stuff?
Speaker 1:like that, and so then I started posting and no one wanted to see my life, and so then I was like okay, so I randomly filmed Ethan putting his tortoises away, like that's what we did every single day. So I just randomly did that and it just went crazy yeah, went crazy, amazing.
Speaker 3:It's funny how the like. It's funny because your content probably didn't change much, yeah, except for you started adding just something. That is just different exactly right nobody's talking about tortoises or yeah things like that. Yeah, because your content I didn't know, I didn't go back and look at what it was from a year ago totally, but I imagine it was roughly similar but you just kind of intertwined exactly the weirder things of your life or the more obscure things very much so, because I was it was we did two videos a day.
Speaker 1:I was putting our tortoises out and taking them back inside, and that was it. And then I knew because it did really well, and so I was like, okay, well, it's about to become winter I think this was like September around, like it's gonna become winter, so I can't let them out. So like I either stop doing all this and wait till next year, yeah, or I do something about it, sure so.
Speaker 1:I. So I was like, okay, well, what if I start showing my life? I'm like I feel like my life is pretty interesting. Obviously I have tortoises that caught people's attention, but also I own a business. I mean, that's kind of interesting. I'm a mom, we're building a house. So I'm like what if I just showed my life? And so then I started showing my life.
Speaker 2:Cool.
Speaker 1:And so then I started showing my business.
Speaker 2:September of last year Of 2024.
Speaker 3:2024.
Speaker 1:Yeah, so last year so that was like what six, seven months ago? Yeah.
Speaker 2:And what have you seen on the business side? Oh yeah, since growing your non-business related.
Speaker 1:Right, exactly so. The cool thing about that is I always tell people it's really interesting because even though they're completely separate things Brixley and me and my TikTok they go together so well. Yeah, because I'm not trying to sell this product to you, I'm not, and that's the thing, I didn't even mean to really sell it to you, so I'm not sitting there in front of the camera and be like buy my bag, buy my bag, buy my bags. Nothing like that is come, come, do a daily life with me, come, come see how I do things, and I think that intrigues people enough to be like I like her, I like what she's doing. I appreciate her hard work. It's also a cool bag. I really do enjoy what she's doing. I want to support her, and then they start supporting me and then they get the bag and then they like it, and so then they just keep going, keep going. So Right.
Speaker 1:So it really has it's. It's a really cool thing, it's. It's grown my business. But unfortunately I can't. I feel like I can't really tell the growth between the two. I just know it's working because people comment I just bought a bag, or I mean stuff like that. So I wish there was a way I could be like, I mean I could do like a TikTok 10 code or something like that.
Speaker 3:But. But the thing is is like I think so many people want to figure out the exact but at the end of the day, like you can probably just look at what's happened to your business from September on compared to that and you're like, okay, what big changes have we made? Maybe you upped your ad, spend a hundred thousand dollars a month, or whatever that number is.
Speaker 3:But like you can start to really correlate it to be like, okay, cool, when I'm getting, when I'm reaching 5 million people a month or I don't know what that number is for you, you know, like all of that can kind of start to spill over, or a lot of that can spill over to what's happening on Brixley and then what ends up happening? What people don't realize is now my ad team can start to retarget off of all those people that it's bringing exactly.
Speaker 1:And that's what happened when I first started TikTok. 2021 or I can't remember what year was, either 2021 or 2022 is when I just first got TikTok and I just made like two stupid videos with my family and then I was like I'm just gonna come home from church. I was coming home from church and I'm like I'm'm just going to show my bag on TikTok. So I come home from church and I opened my bag and I'm like here's this, this, this and this, all the ways and it went viral. And so then, throughout the entire year, I did sell my bag. I'm like buy my site, the people who did you know all those things. And so that's why I stopped doing TikTok about after a year, because I had the things I needed. I had the information I needed. I know that sounds bad, I'm like I'm taking your information, but it's true. I really did have the demographics I needed, and so I didn't need to do TikTok anymore. It was.
Speaker 1:I was able to sell it through Facebook Instagram. Facebook Instagram ads all those things. And so, and then you know, a year later, that's when I did my personal. And it's cool because I never even thought when I started my personal that I'm going to do my. You know it's going to correlate with my business, but here I am now. I just I launched a tortoise bag and it sold out within, I mean less than two hours.
Speaker 2:I mean so it's.
Speaker 1:It's really cool to see how those two correlate but then also don't correlate at all.
Speaker 3:Yeah, so so cool. Yeah, so when you started TikTok.
Speaker 2:Do you have a tortoise section on your website?
Speaker 1:I don't. So I started. I should, but I started a another LLC called EK Farms and I started a business I mean, I started a website with that and we sold tortoise shirts, uh stickers.
Speaker 3:So it was like a merch site.
Speaker 1:It was a merch site and I sold out of everything and. But I didn't sell my bag on that merch site, I sold it on my personal, on my on brixley site um, and so I didn't.
Speaker 1:I really didn't want to correlate the two together that much. I was fine selling the tortoise bag and that's why I bought it. I didn't buy, I really didn't buy that many of them. I mean I don't know what relative I bought bought 500 of them, sure Bags of the tortoise print bags, and I was like man, I should, I should have bought less. I mean, if they go on my site, why is there a tortoise bag Like that is the most random thing in the entire world. Here I have all these prints and then they're tortoise and I should have bought in thousands because I mean, every single day I still have people being like where's the tortoise bag I want?
Speaker 3:well, I think, what a lot of brands struggle with, because we we talk about this all the time that brands have such a hard time creating content nowadays, because all they are trying to do is sell, sell, sell, sell, sell, and that's really what ads are more so meant for. And so when you start to create organic content that's so salesy, it oftentimes doesn't get the traction you hope. Now I think when did you start doing Brixley on TikTok?
Speaker 1:That was like 2021, 2022.
Speaker 3:That was like you know, 2020 2020 to like 2022 was the heyday of being able to do that it's true, I feel like that was okay yes, totally, but now it's.
Speaker 1:It's now has to be organic yeah and I like. For example, I just went to Arizona, um, and I did a video of me packing for Arizona and I never, I didn't even think in my mind let me run this as an ad for Brixley, didn't even cross my mind.
Speaker 1:But I used obviously all my products because that's what my brand is a travel brand sure so I use my packing cubes, I use my toiletry bags, I use my tote, my backpack, all the things and I posted the video. And then my marketing team took that video, ran it as an ad and it did amazing, because I truly did like, honest to heavens, I did. I did not think I'm going to do this and I'm going to put it as an ad and sell people on it Sure, never. I just did my thing, I just did my life. I just did my video that I was going to post on TikTok. They then thought that's brilliant. I mean, you have all your products showing right here how to do it.
Speaker 3:Yeah.
Speaker 1:Let's post it as an ad. So they posted it and TikTok, it did great and I got a bunch of sales because people are like what are those? What's that pedicube set? What's that toiletry bag? I'm like, oh, I mean, it's my business, but I'm not here being like, hey, here's this brand, buy it. Because when people that's the thing is like, I feel like people are like, when you tell someone to do something, they're not going to do it. Right, they have to decide themselves to purchase it.
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Speaker 1:um, I think, find someone who can for you. Um, I know a lot of people who are just so they think they're bad in front of the camera. Maybe they are bad in front of the camera. Luckily I don't have that. I mean, I have the personality for it. So I think it works great for my brand. But I know a lot of people who are, you know, maybe older, who aren't great in front of the camera, who don't have that sense of personality. And so I think, hire someone who can truly hire a Gen Z, hire some cute little girl, hire some some person who who's good in front of the camera and do that. Like that's what you need to do. It's, it's obviously working for me, it's working for other brands, it's working for a lot of people, and so that's what I would say is find someone who can. If you can't, totally, fine you, you do what you can, but then find someone who can do that in front of the camera.
Speaker 3:Do you think it's important that there's one single person who's going to own it?
Speaker 1:I would. I think I do because I've I've thought about a lot of times I'm like, not that I'm tired of it, but I'm like sometimes it's it's a lot to post videos and and do that and and do all these things, um, to create ads for it, and I'm like, oh, it'd be nice to have someone else do it. But, to be honest with you, people purchase because of me. I think they like me. I mean, I'm just I'm I don't know, this is just what I think, but I think it's people who come for me and want to see my life and what I do, and they want to support me and my family, sure, and so I think that's why I do it. Yeah, not that I don't love it, but I mean it's a lot.
Speaker 3:And so it's well, especially like day in the life content. Yeah, because I'll do that stuff a lot too, and it's like it's so exhausting to be like I have to go into my, I have to, I'm walking into my house, I gotta hurry and run in and set up a camera and then like, walk out and then come back in and pretend like I didn't do it yes, and it's.
Speaker 3:It's like yeah, it's, it's exhausting where I'm out with my family right now, yeah, and this is the type of stuff people really want to see, so I'm gonna do it exactly.
Speaker 1:So it's way exhausting it's exhausting and people are like well, being an influencer isn't hard. I mean relative being influencers not hard for there's other. I mean there's other way harder jobs, like I'm so blessed and grateful, but it is hard. I mean it's hard when you get into, like you're saying, your family. I'm like I own a business, I do all these things. I'm a mom but I'm also trying to juggle filming, setting out my camera, doing all these things and so but I don't. I mean I also need to be a wife and I need to do laundry and I need to do dishes and so there's just a lot of things that go into it. But I mean I love it. I've made. I've made a. Now I feel like a career out of influencing out of outside of Brixley now.
Speaker 1:I'm just talking about TikTok wise, I've now made a career well, where I do make money off TikTok and off ads and off I mean brand deals and stuff like that. So, I mean, now it's money and so it's another job. Yeah and so. But the nice thing about Brixley was that I could go to work and then shut off the lights and I left work at work. Now I bring this into my home and now you can't shut it off. Yeah, so it's just different. It's just different.
Speaker 2:Yeah, I have a question about trends.
Speaker 1:Yes.
Speaker 3:I have a question about turtles. I wouldn't be surprised. I actually have a question about that tortoise you found in Arizona.
Speaker 2:In Arizona. Well, you know, you do have male dominance behaviors in tortoises. So yeah, Got to watch out for that. You do, but Sure no, my question is. Yeah, trends, so your business isn't necessarily categorized as fashion. No, but it's fashion parallel, yeah Right.
Speaker 1:Yeah.
Speaker 2:Is that what you say? So with AI, people are going to be able to create imagery, and it's usually just kind of copycatting everything. Yeah, of copycatting everything, yeah. But there's these trend. The trend now is, I think, where a lot of brands are struggling is we're we're kind of at this like inflection point with trends where the millennial style is starting to fade totally, even with housing and interior design, like I'm sure you're seeing. Like the cozy interior design is now back in like warmer and yeah like people don't want the quote.
Speaker 1:Minimal super clean, kind super clean kind of more stale. I'm saying stale, but that's negative, it's just you know.
Speaker 2:So they're going with like more blues and greens and sofas and patterns. So are you noticing this and how do you incorporate this? And also after that I want you to. I'll have another question, which is like where do you see it going for brands and how are you trying to capture it? But are you noticing it? And what? What do you think of it?
Speaker 1:I think it's. I think my business model is a lot different than a lot of people. I feel like there's a lot bigger businesses who have, you know, a thousand people on their roster and this person does this person, this person does this, this person does this. I have this marketing team. I have, I have a PR team. I have all these teams. It's literally just me, it's me and a photography team and a marketing team and that's it, and so, truly, I don't have teams Like I think those are probably outsourced.
Speaker 2:Right yeah, those are outsourced, Exactly so agencies exactly so.
Speaker 1:I think a lot of people have it all in, like you know, in-house, where I don't. So, to be honest with you, I bet there's a lot of people or companies who have people to research that and do that and do all that when me my brand is so different for the fact that I wake up and I'm like what do I want to do today?
Speaker 1:What should I post today? I don't have even an inkling of what I'm going to do tomorrow. It's truly based off how I feel, what I want to do and what I'm seeing as the trends go day to day. So I wish I had a better answer for you to be like. Here's my you know, six month roster of this is what I'm gonna do this month. This is what I'm gonna do this month. This is kind of what I'm seeing, but I truly live by the freaking seat of my pants, like that's truly what I do. I don't know if that's a horrible answer, but that's kind of my answer is I?
Speaker 2:just know. I think there's common thread there, because when you're thinking of, maybe let's just take the, the interior design style that's taking off, which is more cozy, it's just more unique. Yeah right, like there's more trinkets, there's more like things on the walls, like it's more unique to you and and I think that's Gen Z in general, yeah. Right Like Gen Z wants to be unique. Yeah, where millennials all want to be the same.
Speaker 1:Yes.
Speaker 2:And so your style and what you're doing is more of just like the Gen Z methodology right, exactly when it's like I don't really care to like be kind of in this melting pot of culture and whatever it's like. I'm just going to wake up and do what I want.
Speaker 1:Yeah.
Speaker 2:Which is of culture and whatever it's like. I'm just gonna wake up and do what I want. Yeah, which? Is why, like tortoises have taken off.
Speaker 1:Yeah, because that's a weird yeah, no one would just wake up.
Speaker 2:Strange thing, yeah, totally that people are like oh, that's unique, that's cool, like I want to. I want to watch that.
Speaker 1:That's a, that's a differentiator between you and like the regular mom day in the life of yeah, I agree, and I think you know, even just trend wise mean with my bags or bag colors, I truly I kind of do it based off what I like, what I think is trendy. And I think the people who I've created as my you know, my customers, my, my fellow Brixley girlies, they like what I like, and so I kind of just do it based off patterns I like. I do ask them, though I do have you know, there's times I'll get samples where I'll be like hey, do you guys like a, b and c, d? Because I'm like, I like all of them. But what do you guys like? And so I do, I am, I am the kind of person to like. I do want input from my customers because that's they're buying. I mean, they're the ones buying, I mean I buy it, but they're the ones who who, basically, I mean run this kind of thing, and so yeah, and so.
Speaker 1:But trend wise, I truly just think it's me just being on TikTok, being everywhere, seeing trends here and there, and that's kind of how I get my inspo so very cool.
Speaker 3:Yeah, how are you talking to your customers, like, what do you do to communicate with them?
Speaker 1:um, so, TikTok, instagram, and then we also have a Facebook page called Brixley Girlies.
Speaker 3:Oh nice.
Speaker 1:And they I mean they're so loyal on that page and it is so cool to see that they, like I don't know, they just show their bags and how they're wearing it or what pins they're using, and it's really cool, the community they've built on there.
Speaker 3:Yeah.
Speaker 1:That is now like thousands and thousands of people.
Speaker 3:That's like we had a. So, Mark, have you heard of a company?
Speaker 1:called Fawn Design. Yes, yes, yes, yes.
Speaker 3:So so I was the former CMO there back in like 2020. Oh cool, back then, you know that was a really big thing was to build these Facebook pages and it was funny because a lot of people, they, they, sometimes the people in the community get like very feisty.
Speaker 3:They do, you know, and they almost kind of start to feel like they're in charge and dictate things and so what would happen is, a lot of times people would want to like let's just kill that, let's just not, let's not engage with it anymore. And I'm like, yeah, these are 50,000 people who love you, you know. Yes, they're a little feisty, you know, but but it's. There's such power in talking to your customers and I love that you brought that up, because we're huge believers in that.
Speaker 2:Like well, especially there, you know, there's a big difference, because there's customers that you don't want yeah, for sure, absolutely that no one wants to talk about yeah, right because you have customers, that just cost you money it's very true. After marketing cost and after product cost. Like there's customers that actually make you lose money, there's people who will do chargebacks.
Speaker 1:I mean, that's costuming and there's chargebacks. I'm like you got your bag. I mean I have proof you got your bag and here you are doing a chargeback on me. I don't know why, but I mean that kind of sucks.
Speaker 2:But your loyal customers. They probably make up anywhere from 10 to 20 percent of like your total customer base, but they probably make up anywhere from 60 to 80 percent of your profit it's true, it's probably very true.
Speaker 1:It's true, yeah, it's very true and everyone wants to forget about them yeah like oh, they're just here yeah or like they're kind of opinionated, yeah, but they're the ones that are buying all your stuff it's 100 true, and I'm, and I'm like like you guys are saying, but I'm I'm a huge believer in that and being you know like I'm not. What I do like about my business is that it's my face Like. Sometimes it's hard, but I, but there's a lot of brands where you don't know who the owner is. You don't know that, so it's not personable at all. And I feel like when it is personable no-transcript person that you don't know but, for me.
Speaker 1:I'm like they know me, they know I'm the person behind it, they know I have a family, they know all these things. So I think they're a little bit kinder to me because of and I appreciate that, because I am it really is just me and my husband and a small team.
Speaker 1:And I do think there's huge benefits in having your face be there and you being the one talking to him Like I do I mean, I do all my DMs, I do. You know I'm actually talking to these people and it's not just just you know, a marketing person who does all that for me.
Speaker 1:So I've seen really good things come out from me answering questions. Or you know a marketing person who does all that for me. So so I I've seen really good things come out from me answering questions. Or you know, hey, you know what about this, this and this? Oh, let me send you a picture of how I wear. You know, just personable, being personable is. I've seen a huge success in that.
Speaker 3:So cool yeah. Do you guys do any product seeding? Do you seed to other content creators?
Speaker 1:I haven't, I haven't, but I'm actually, I just I think I'm going to, I think I'm going to, I think, at least PR boxes. I I because now I'm a content creator, I mean I, I'm now in that space. I see how it is really beneficial for companies to do that Totally, and I'm kind of mad at myself for not doing that, for I mean, now I'm just starting, but I mean, you got to start somewhere, but now that I'm in that space, I see it and I see you know.
Speaker 1:For example, there's a brand of pajamas I wear, or my son's pajamas. It's called Cozy. They're an awesome brand and I wear my-.
Speaker 2:Is that Cozy Earth? No, not Cozy Earth.
Speaker 3:So just Cozy Blankets are in Arizona, arizona, small business yeah and I love their pajamas.
Speaker 1:I love their kid pajamas, so I'll wear their pajamas. My kid wears their pajamas and I do a day in the life yeah and I'm not like, I'm shouting out hey. I'm wearing cozies. Hey, buy cozies, it's, it's, I wear them, I show them. People are commenting hey, where is that? What's that from? Where what is that? And then I come, and then obviously, yeah, it's from cozies, they go and purchase yeah so it's really just, it's not even.
Speaker 1:It's not even like having someone, it's just having my brand, just having it in the background, having it somewhere wearing it, even the fact that it could be in their household, I think that is huge, totally massive well, it's awesome that you've been able to do what you've been able to do without that totally right, and that's just another channel and stepping stone and what's awesome about product seeding is like when you get what you're saying, there's some distribution you get to share from other people.
Speaker 3:But, then you can also start taking that content and running it as ads it's true as well which will be really cool, it's true.
Speaker 1:So I feel like now that I'm also in the space I'm able to, I have more connections than I did before of content creators that I'm able to now gift and not that I would just give to them.
Speaker 1:Obviously, I want to give to people who do use my brand and love my brand, and I do see a lot of big creators who, who will just I mean big brands, who only will give to the bigger people. And then there's all the little people who are like, well, what about me? I'm the one who actually purchases your product. These people don't purchase your product for sure.
Speaker 1:And so I think I want to have a really good balance between the two, because it does it too. Because it does, it is important to have the big creators have your brand, because they're influencers. That's what they do for a living. They influence people, but then, at the same time, they're still the smaller creators or smaller people.
Speaker 2:There's different kinds of influence there is totally absolutely, and we talk about this all the time on the podcast. There's intent-based influencers, yeah, where people follow them for only like one reason yeah, and it's for like fitness or it's for makeup, or it's for a day in the life of right like there's reasons why they're following so yeah you don't have to have a big audience when I say big audience, yeah, like you don't have to have a million followers to see a lot of success from giving someone a bag that only has 30,000 followers?
Speaker 1:not at all absolutely, and that's what I'm saying. Exactly what I'm saying is I don't, I don't also, I don't think I would ever pay for like a brand deal, like. I there's a lot of people who will, a lot of companies who are a lot bigger than me and their budgets are a lot bigger than mine. Um, but I don't. I don't think I would ever want to pay for you know someone to have my show my product, I think it just should sell itself.
Speaker 3:Yeah, totally, I think I just want to sell itself. Well, the other thing about creators right now, um, and there's been this like shift, um, in content creators and followers where a lot of people aren't following people anymore. Yeah, it happens for sure, but you can get millions of views on videos and only have a few thousand followers. That's true. Did you see that video where I imagine you've seen this just because you're on TikTok, but there was this girl who started ragging on New York influencers? Have you seen this video?
Speaker 1:I feel like I've heard of it. I didn't see that one, but I've heard, like the.
Speaker 2:Why New York influencers?
Speaker 3:Well, she pretty much just got on her phone, it wasn't doing anything special. And why New York influencers? Well, she pretty much just got on her phone Like it wasn't doing anything special and she was just like. New York influencers are so boring, like they're all the exact same person, like they all look like this, they all act like this, they all wear Revolve Girl had like 800 followers and that video got like 10 million views.
Speaker 1:Yes.
Speaker 3:And it only got her like an extra few, maybe a couple thousand of followers, but like that's, the beauty of content nowadays is like you can actually be gifting and seeding product to creators who have no following absolutely, and if they're good at creating content, they can get millions and millions of eyeballs on your product, it's so true, that's a huge fallacy.
Speaker 3:Right now, a lot of people are like I only want to go after big people? Hey, how do I get the hands in somebody who has? You know, like you, you have a million followers. How do I get my makeup in front of you or my?
Speaker 2:I don't know I'm trying to yeah pajamas.
Speaker 3:I was trying to think of something like a product with tortoises and I couldn't think of anything.
Speaker 1:You know leash? Yeah, I did. I did have one of those timu sent me a tortoise leash. Nice I walked little baby Steven around.
Speaker 2:T-Mu, t-mu did.
Speaker 1:T-Mu, t-mu paid me.
Speaker 3:That's huge.
Speaker 1:To have tortoise walk around.
Speaker 3:That's hilarious.
Speaker 1:So I don't know if it got them any money, but but yeah you don't need, you don't need big creators to make a mark in that world, look to for inspiration.
Speaker 1:Oh my goodness, um. Creators, maybe not any brands I wouldn't say any brands because, like I said, I feel like I'm just very specific in my brand, um, so brand wise, no Um but creators. I love Emily Kaiser, love her. I actually know her. I know her personally, but I just love what she's done. I think she's brilliant in what she does and how she shows it, and what does she do?
Speaker 1:So she's like lifestyle, so she's content creation, but just lifestyle. So really truly just shows her life and that's it. But somehow she's just able to really connect with people and I don't even know how she does it. That's, that's the magic of it, is she's just, I don't know, she's magic, she's somehow magic, um, but she just shows her life and people are so intrigued and it's not like she has some crazy house and some crazy things, nothing crazy, just it's a good lifestyle and she just shows it so well. And so you'll have to look her up.
Speaker 1:She's, she's awesome, she just had a baby and so, um, it's really cool because, for example, she just had a baby and so I think people have now seen her as like a because she had a toddler. So she's. She's had a toddler for a while, so people have kind of seen her as a toddler, but I think people are really intrigued. Now she's a newborn, so that will resonate to a lot of new moms and so how does she navigate newborn life? And so now people are intrigued in that and so I think she just has a really intriguing life emily kaiser.
Speaker 1:You said emily kaiser, very cool yeah, I think avery woods is also a great creator. I mean, I think she's smart in what she does and what does she do? She's also lifestyle. She got herself in trouble a couple times, but I think I think she's smart in what she does, so can you talk about why she's in trouble? She got like canceled on a podcast on her pod.
Speaker 3:So she does a podcast and oh, I think I might know who you're talking about.
Speaker 1:And she did the harry jowsey podcast yeah and she said some stuff and she got canceled, like was that recent? That was recent and within the last couple months.
Speaker 1:You don't see cancellations happening as often, so it was like every single my tiktok, avery woods, avery woods, cancel, avery woods, like all the things. And I truly I felt for her, like people might come for me and be like, well, cancel, avery woods, like yeah. But she said it wasn't the greatest. Okay, I'll give her that, but at the same time it's like I don't know she just I think what she does is yeah, I think she's good at what she does, but yeah.
Speaker 2:That's awesome, yeah, well, now I'm going to go look up Avery.
Speaker 1:Woods. New follower Avery Woods. What did you say?
Speaker 2:Yeah, we all make mistakes. It's fine, that's what I'm saying. We all make mistakes. Everyone has those days, especially when your life is online.
Speaker 1:Yes, Because sometimes you can say or do things that like yeah, people just, and people get feisty on tiktok very feisty, especially the bigger creators, because, like I said, it's not personal anymore, I mean it's it's when you have that many I mean they have like three million followers when you get that big people don't care anymore, like that most people, and so they just say the meanest things, the meanest things ever, like reddit, bad, bad place reddit is crazy I just went on reddit did you look up your name?
Speaker 1:Yes, I did. And I deleted it with tears in my eyes. Oh yeah, horrible, horrible.
Speaker 2:Yeah.
Speaker 1:Mean.
Speaker 2:Reddit's a dangerous place. Never doing that again.
Speaker 1:Never doing that again.
Speaker 2:Speaking of negative ramifications of social media. You're Gen Z, so I think you're a little different. Did you ever see the Truman Show? No, we just showed my kids that Well the Truman Show is like basically, a guy is getting filmed for his whole life.
Speaker 3:Okay, he lives in a simulation.
Speaker 2:He lives in a simulation because he's always getting filmed and it's like there's ads, it's like a TV show that everyone in the world watches, this one guy.
Speaker 3:Does he know about it?
Speaker 2:No, no, but then he figures it out.
Speaker 1:Okay.
Speaker 2:And he escapes the Matrix.
Speaker 1:In a way that kind of sounds interesting. Jim Carrey Spoiler alert.
Speaker 2:Jim Carrey is the guy.
Speaker 3:Surprised. I haven't seen that have you seen it, you have.
Speaker 1:He's seen every single show.
Speaker 3:Ethan's just been hiding things from you. Yeah, literally I'm like excuse me. It's actually a really good show, is it?
Speaker 1:kind of like that one where that guy's in the courtroom and he has no idea.
Speaker 3:He's like the jury duty. Yes, kind of like that. It is a mini, but that's just a courtroom where Truman's entire life is from his best friends to his wife.
Speaker 1:Okay, now that is kind of sad, the wife one.
Speaker 3:When I heard that I'm like that's kind of crazy. I forgot about that. He has like a wife.
Speaker 2:Yeah, and Ed forgot about that. He has like a wife. Yeah, and ed harris is the director, the producer, but I I bring that up because I think a lot of people struggle with this idea of like encroaching personal life and just like sharing it yeah so how do you balance that? Do you view it as a negative thing, like is there a moral dilemma for you ever of saying like, hey, this is like where's the boundary between public and personal?
Speaker 1:yeah, so I just, um, went to therapy. I have a therapist, she's awesome. I just went to therapy and was asked for that same exact question because, like I was telling you guys, brixley for a while, you know, was my life. Well, it is still my life, but, um, I'm able to leave that at home and I and I learned to like cause I had a lot of mom guilt and having Brixley and having Kempton was like, well, I want to be at home, but I also I'm a CEO, I have to work.
Speaker 1:So, it was a lot of mom guilt that way, where she, you know, she taught me like, okay, when you're at work, be at work a hundred percent. When you're'm home, I'm home as a mom, but then also I'm a content creator, right. So to answer your question, the kind of answer that we kind of came up with was I have three times a day where I can do content creation kind of thing. We're like where it's morning, evening, I mean morning, mid-afternoon. At night I spend an hour of either filming, doing what I need doing my day in the life, editing emails, whatever I need to do, and then after that hour, or 45 minutes, or whatever I say, I'm a hundred percent mom. It doesn't matter if I'm getting calls, it doesn't matter if I'm getting text messages, dms, nothing, I'm mom. Then in the mid afternoon I have 45 minutes. I shut the door, I'm editing, I'm filming, doing whatever I need to show my life. Same exact thing After that shut the door, done, I'm mom. So it's right, so I've.
Speaker 1:But before that it was, it consumed my life, and so that's why I asked my therapist what do I do? Because there was no boundaries, none at all no boundaries. It was if I get a DM. I'm doing it while my child is walking, you know, while I'm like I can't live this way, like no wonder people hate content creation because it consumes your life, it consumes what you're doing. Then you start hating it because you're not being the wife or the mom or anything you want, because it's it's so consumed. And so we came up with the plan of of. You know we're going to divide it and you're going to be a mom when you're a mom. But then you know you have these hours where you can film and you can go out and and do all these content creation things. So I don't know if that answers your question at all.
Speaker 2:No, it does.
Speaker 3:Yeah, I think that's that's a great answer because I just think a lot of people struggle with compartmentalizing your day.
Speaker 2:Exactly idea of like how much do I let just like the big wide world?
Speaker 1:into my life and it has been hard because people think it's just a window going out yeah and, and then it becomes the window where all the eyes are coming in.
Speaker 1:And then there are things, you know, where I won't show certain places in my house. You know there's times where you know I don't want to show. You know I do show my son, but I don't want him to be the sole focus. So I know there are people who don't show their kid at all, which I completely understand, but I think I'm at the point where I just I don't want to show his entire life.
Speaker 3:He's in the clips.
Speaker 1:He's in snippets but, he's not the full reason, and so, and then you know certain parts of my house and certain things in my life I don't show, and so cause I'm like I have to have some kind of privacy at least.
Speaker 3:Totally.
Speaker 1:And so, but I think it gets really diluted because you're showing your life. It's. It's easy. It's it's easier to just show everything that it is.
Speaker 3:Try to cut stuff out yeah and so, but you have to have some, some type of of stop, and so I'm still, I'm still learning it's crazy, even even if you like are like I am really once again we've talked about this my follower count is significantly lower. I'm in the 50 000 60 000 range here, but, like I have, mine is much lower. I'm in the 50,000, 60,000 range here.
Speaker 2:But like I have made it and mine is much lower- than that.
Speaker 3:I have made it a huge point to like never show like the front of my house you know and certain things like that because I don't want certain things to happen. But I have been like on my street and just shown like my mountain view and I've had somebody send me my address. I'm telling you Like I've had somebody send me my address. I'm telling you, like I've had somebody be like oh, you're on blank drive in blank city, yes, and I'm like.
Speaker 2:Did they live near?
Speaker 3:you and one of the guys was like oh, I grew up over there and I'm just like, people know, people just like want to do that kind of stuff. It's freaky man.
Speaker 1:No, it's freaky People will like drive by my house. It's scary, and so I'm like I got yeah, so it's creepy because even like a mountain, like you don't even show your house, you don't show anything but a mountain and a street it's really easy to locate, especially Utah, because there are times where you know a content creator will show the mountain. There, you know, and I'm not creepy enough to DM and be like I know exactly but I'm like, oh, I know where they live.
Speaker 1:Yeah, I know where that is, but I'm not like gonna going to go to their house, but I do, you know it's easy. And so, but it's but yeah, it's exactly that. It's like how much do you?
Speaker 2:show. I spent a lot of time in the mountains and one of my buddies posted an engagement photo that they took in the mountains yeah. And it was like it's way obscure too. It's called trapper's loop, which is not way obscure, but you know if you're down from south area of utah. You probably don't know it, but it's up by, like ogden it's this big loop that goes up by, like pine view reservoir and I'm like I dropped a pin.
Speaker 2:It was my friend, but I dropped a pin. I'm like this is where you were, huh see and he's like that's crazy.
Speaker 3:He's like, yep, that's exactly where you were, exactly it's crazy. So you just know, in utah like do just know.
Speaker 1:It's so easy to remember those landscapes. And even when I was in Arizona at my parents' house, there were still people who were like, oh, I know exactly where that's at.
Speaker 3:I'm like.
Speaker 1:I'm not even showing their house. I'm not showing anything, but people are creepy.
Speaker 3:Yeah.
Speaker 1:And so I'm still learning on what I do want to show, what I don't want to show, and so it's a learning curve what a weird time of life right now.
Speaker 3:Like we were just talking about this, like in one day, in one day and this is kind of a stepping away from kind of what we're saying, but just I'm just the the premise of just how weird things are. Like when we were in austin, we got, we went to dinner and watched somebody get out of a self-driving car no, no driver in the seat and then two waymo waymo's, waymo's oh, yeah, yeah, waymo's, yeah, yeah, yeah, and then that same day, chat gpt came out with this.
Speaker 2:We can create any image for you that you want, and then that same night everyone's freaking out at the grocery store and with studio ghibli content, yeah, at this at the grocery store.
Speaker 3:I walked through the grocery store and there was a robot that kind of looked like that air filter that drove around. That was the inventory checker content. Yeah, at this at the grocery store. I walked through the grocery store and there was a robot that kind of looked like that air filter that drove around, that was the inventory checker the inventory checker. No way, that was checking inventory. It was like hi, my name is so and so how?
Speaker 1:do I get him to my warehouse?
Speaker 3:inventory and I'm like I had like a panic attack, able to buy one you know, that is crazy.
Speaker 1:Yeah, it was kind of. The world is it's crazy. It was kind of freaky. No, the world is it's crazy. Yeah, it's kind of creepy.
Speaker 2:So I guess the biggest differentiator is to try to be unique, right? It's true, find an angle and a niche and like be as real as possible.
Speaker 1:You have to, because I feel like all these content creators are just trying to do what everyone else is doing, which I mean. Sometimes it works, but you got to find your niche or you're gonna get bored and you're gonna hate it. Well, also, there's gonna be plenty of ai fashion copycat, yeah like models and videos that you won't even know it's true aren't real people oh yeah, I've seen so much ai stuff like of people I wouldn't, unless you told me that was a fake person. There's no way I would know.
Speaker 2:It looks so real and we won't go down the scary world of deep fakes right now. But yeah deep fake is a very scary, weird situation in the future everything is people make videos of you. That's that, aren't you doing? Things that you shouldn't be doing totally it's creepy yeah, it's way creepy, especially when it gets in the hands of bad people.
Speaker 1:To finish on a positive note.
Speaker 2:What are some? What are some good experiences you've had, or testimonials or something of like. Because you showed something in your life, someone said, hey, that really helped me in some kind of way um brixley, or personal or all of it yeah personal um, I think just I get, I got a.
Speaker 1:I get a lot of recognition for being real. So I feel like there's a lot of times where people on social media you can you can tell when someone's being fake like it is so easy to tell when someone's not being their true self, and so I do get a lot of recognition that are like okay, I appreciate you showing the real. You know you're not waking up with your hair and makeup all done, cause I'm like that's not me. You know, if I was, if I was to wake up and just jump on the camera with hair and face of makeup and hair every single day, like you know that's fake, that's not real.
Speaker 1:And so I get a lot of people who are thankful for that. I do get a lot of people who are thankful for me showing my business, because there's not a lot of people who will show the day in the life of a business owner and there's a lot of people who want to start businesses and just need a little bit of push, sure, and seeing a woman entrepreneur do something about it and show it, and it's just a little bit of motivation for them to be like well, if she can do it, I can do it which is 100% true.
Speaker 1:If I can do it, literally anyone can do it. I didn't even go to college. I'm the last person to really do all this, and here I am, and so I think you just need to want it bad enough. If you want it bad enough at least me. I'm very motivated. I'm money motivated first all and I'm I'm another.
Speaker 1:Another motivator is just if I want it bad enough, I'm gonna have it, no matter what and so I think it's just it's worked and so, but I yeah, I think that would be my answer is is just people are grateful for me being real and then and then just showing life and my trueness and and my business, business aspect of it.
Speaker 3:Isn't it crazy how real is different.
Speaker 1:Like real.
Speaker 3:Being real is like the differentiator.
Speaker 1:Yes.
Speaker 3:Like a little sad.
Speaker 1:That's very sad. It's very sad.
Speaker 3:It's like awesome for someone like you because you are okay with it and you can capitalize on it, but it's wild that that is the. That is the thing that's making you blow up. The way you have is like it's true.
Speaker 1:I just like woke up and filmed myself. There's a lot of people who will meet me and be like oh, you're like, you're not different than like you're identical to what you are online. I'm like that's sad that you are meeting people who are different than you are, that they are online but also like an awesome compliment.
Speaker 1:Right, you told I, I take that I'll take that compliment all day because I'm I'd never want to get on that screen and be fake Well yeah, it does make sense though, because people traditionally that it was movie stars, people in television they're acting. True, yes.
Speaker 2:So like you meet someone in person that you see on the screen, that's true.
Speaker 1:I feel like that's different, though, you know, than like the influence of showing your life Like that should be real, it should be right. Yeah, it.
Speaker 2:ones are showing your life like that should be real, should be right. Yeah, it should be real. It's different. But think about it like you go from tvs movies to reality tv, which isn't real that's true, yeah it's like kim kardashian is not the same person totally probably. You know, I'm sure she's slightly different, I'm sure she's nice I bet she's nice.
Speaker 1:Nothing against kim kardashian.
Speaker 2:No, no, no very obvious like there's acting going on.
Speaker 3:One of our clients met her and the whole family and said that they were great.
Speaker 1:I mean, look what she's done, I mean, she's a boss Like she is. But I mean, for example, ruby Frankie, did you ever hear that? I mean the YouTuber.
Speaker 3:I don't know who she is. Yeah. The girl who abused her kids and Ivan's.
Speaker 1:So YouTube, I mean she Showing her life, showing her kid's life. She's a perfect mom, amazing mom. And then it comes to find out she's not.
Speaker 2:She's like the worst human on earth. She's like starving her kid or something Actually Actually.
Speaker 3:Well, thank you so much.
Speaker 1:This has been awesome. Yes, thank you for having me.
Speaker 3:Such a cool conversation I love, like everywhere that it went. I appreciate it.
Speaker 1:Where can people find you personally and where can find brixley? Yes, so my tiktok is kimberly o'connell, that's like my personal life.
Speaker 3:And then brixley is just brixley bags amazing. So yeah, we'll go follow her.
Speaker 1:This is great well thank you so much, thank you so much for having me appreciate it, appreciate it and we wish ethan would have been here with us a little more you know, next time next time is just ethan yeah, next time just ethan. He's way more, way more exciting than I.
Speaker 3:Well, thank you so much, everybody. We appreciate it and we will see you next week. Thank you so much for listening to the Unstoppable Marketer podcast. Please go rate and subscribe the podcast, whether it's good or bad. We want to hear from you because we always want to make this podcast better. If you want to get in touch with me or give me any direct feedback, please go follow me and get in touch with me. I am at the Trevor Crump on both Instagram and TikTok. Thank you, and we will see you next week.