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The Unstoppable Marketer®
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
Episodes
122 episodes
Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth
In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can h...
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Episode 122
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42:51
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EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate
In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digit...
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Episode 121
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31:32
EP. 120 Utah's Brand Battles: Are We Copying Or Innovating?
This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine lin...
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Episode 120
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42:54
EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags
In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content c...
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50:57
EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour
London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for...
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Episode 118
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1:01:18
EP. 117 Are You Selling Products or Outcomes?
In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, pro...
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Episode 117
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46:36
EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times
In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader eco...
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Episode 116
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40:44
EP. 115 Stop Sleeping On The Power Of Static Ads
In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions ...
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Season 1
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Episode 115
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31:04
EP. 114 How To Maximize Your Key Moments
In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising stra...
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Season 1
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Episode 114
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50:08
EP. 113 The Power of Making Advocates and Enemies
In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and en...
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Season 1
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Episode 113
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49:13
EP. 112 The Epic Power of Product Market Fit: Derek Tillotson's Journey with Haven Tents
In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content...
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Season 1
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Episode 112
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1:05:27
EP. 111 Mastering Customer Acquisition: Fixing The Leaky Bucket
In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and ...
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Season 1
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Episode 111
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55:07
EP. 110 Social Media Earthquake: Navigating TikTok Bans and Brand Survival
What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, busine...
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Season 1
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Episode 110
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48:49
EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather Goods
In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible j...
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Episode 109
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58:14
EP. 108 Is Meta On The Decline?
What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising succe...
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Episode 108
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43:52
EP. 107 The Billion-Dollar Playbook: Mastering the Art of Knowing Your Customers
Unlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how...
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Episode 107
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48:45
EP. 106 Priceless Marketing Lessons We Learned From This Election Season
What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media...
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51:55
EP. 105 Unlocking Ad Success: How Creative Drives Conversions
Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just ...
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55:19
EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics
Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday ru...
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43:09
EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless
Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his pro...
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1:03:44
EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships
Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of ...
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58:17
EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world...
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52:01
EP. 100: The Most Important Marketing Lessons Learned Over The Past 100 Episodes
Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining ...
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55:07
EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success
In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.
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Episode 99
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49:31
EP. 98 Unlocking Your Brand's Creativity with Damian Dayton
We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Dam...
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49:57