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The Unstoppable Marketer®
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
Episodes
109 episodes
EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather Goods
In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible j...
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Episode 109
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58:14
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EP. 108 Is Meta On The Decline?
What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising succe...
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Episode 108
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43:52
EP. 107 The Billion-Dollar Playbook: Mastering the Art of Knowing Your Customers
Unlock the secrets to brand success in a saturated market with our latest episode of the Unstoppable Marketer Podcast. What if exclusivity could be the game-changer your brand needs? We're diving into the world of athleisure, and discussing how...
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Episode 107
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48:45
EP. 106 Priceless Marketing Lessons We Learned From This Election Season
What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media...
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51:55
EP. 105 Unlocking Ad Success: How Creative Drives Conversions
Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just ...
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55:19
EP. 104 Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics
Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday ru...
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43:09
EP. 103 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless
Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his pro...
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1:03:44
EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships
Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of ...
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58:17
EP. 101 Trump vs. Harris: The Political Marketing Smackdown
Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world...
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52:01
EP. 100: The Most Important Marketing Lessons Learned Over The Past 100 Episodes
Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining ...
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55:07
EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success
In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.
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Episode 99
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49:31
EP. 98 Unlocking Your Brand's Creativity with Damian Dayton
We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Dam...
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49:57
EP. 97 The Black Friday Blueprint Episode You Wished You Listened To Last Year
As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of def...
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Season 4
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Episode 96
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1:06:22
96. How To Survive & Thrive In The Current State Of Ecommerce
Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine th...
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Season 4
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Episode 95
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1:06:40
95. The Complete Guide to Mapping Your Customer's Journey
We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like...
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Season 4
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Episode 95
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46:10
94. The Truth Behind Brand Building and Content Creation w/ Roxanne Wise, Founder of Rookie Wellness
We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in comm...
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Season 4
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Episode 94
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1:05:58
93. Get To Know Your Customers & Scale Your Business
We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance ...
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Season 4
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Episode 93
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59:36
92. If You Can't Stop The Scroll You Have Nothing...
Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas,...
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Season 4
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Episode 92
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48:39
91. Marketing Mushrooms | Where Education Meets Destigmatization with Jake Mellman Co Founder of Troop
Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the worl...
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52:48
90. Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple
Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating j...
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1:00:36
89. A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar
As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these product...
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1:01:47
88. The Niche Effect: Where Weirdness & Specificity Wins
Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thrivin...
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44:41
87. The Power Of Building a Purpose Based Business w/ Trevor Farnes CEO of MTN OPS
Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one ...
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59:51
86. The TIKTOK Ban... How This Will Impact, Brands, Families, & Society
Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuan...
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54:05
85. When You Sell To Everyone You Sell To No One w/ Kim Olson Co-founder of Jovi
Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not...
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45:48