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The Unstoppable Marketer®
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
The Unstoppable Marketer®
Ep. 137 Brands Shouldn't Erase What Makes Them Unique, but Cracker Barrel Just Did.
Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker Barrel's nostalgic appeal, proposing unconventional ideas like mismatched chairs and hiring chatty older servers to enhance the "grandma's house" vibe.
For more exciting daily content, follow us on Instagram @Unstoppablemarketerpodcast!
Yo, what's going on everybody? Welcome to the Unstoppable Marketer podcast. With me, as always, is Mark Goldheart. Mark, how are you Doing?
Speaker 2:just fine.
Speaker 1:Yeah, yeah, how are you? I'm good. Another Tuesday morning, I would say. The clouds have rolled in, the rain has begun. The fall colors have already started changing here in Utah. Have you noticed this? I haven't noticed that at all If you drive over Suncrest right now, you'll see that the leaves are changing a little bit. We had a dry summer, and that usually happens. When you have a drier summer, the leaves change a little quicker, do they, which is a little unfortunate.
Speaker 2:I have no idea, but I do know it is fall fishing, which is great, nice.
Speaker 1:Why is that any different?
Speaker 2:um, the fish get a little more colorful oh, they change with the leaves. Yeah, interesting I think it has more to do with spawning and stuff.
Speaker 1:But oh yeah, you've got like the uh like the coconuts have gone. Yeah, the coconuts are starting, not yet. Oh. They're red, oh, but but when do they start? Uh, spawning?
Speaker 2:oh, I don't know when the whole. I think it's like mid-september. I don't know when the whole. I think it's like mid-September. I don't know when the rush happens, but it's in the fall At.
Speaker 1:Strawberry right.
Speaker 2:Yeah, but they're all turning colors. They're turning nice and bright and then it's easier to fish at night in the fall, because it's darker, faster.
Speaker 1:Yeah.
Speaker 2:I like to fish near dusk.
Speaker 1:I have a random question for you. That's just something we haven't talked about or I've ever asked on this podcast before. Yeah, you are somebody who likes to investigate and read up on peculiar things. Is that fair? It's probably fair, from conspiracy theories to real things to political Things that are just interesting to me. Right now. What is the most interestingly weird thing you are reading or thinking about?
Speaker 1:Interestingly weird thing, just the thing that people would just be like what the oh man, if you could say one thing like what's one thing on your mind that you're just like, this is interesting.
Speaker 2:Well, I read Annie Jacobson's book Area 51. Okay, book area 51, okay. And what's interesting in that book is how she talks about it's not aliens, it's really just more of their secret weapon development and air. You know aerospace development that they did there, but also all the nuclear testing, and most people don't know this. But we brought over a bunch of Nazi scientists to develop our nuclear program or help with our nuclear program. Okay, and one of those scientists who was like the head of NASA at one point and then you know whatever, but one of them, basically they didn't want to go out to the South Pacific to drop bombs anymore, so they started dropping bombs in Nevada without telling anybody.
Speaker 1:Which is where Area 51 is.
Speaker 2:Which is where Area 51 is.
Speaker 2:Now they weren't doing it on Area 51. They do it up in these mountains, but what's weird about that is you would think that the fallout from that is in the air. But one thing that they did not account for is all the earthworms that became radioactive and all the bugs, and then birds were eating them and then dropping them off into fields in Utah, and so the radioactive waste actually went further, and if you go to where my wife grew up, they have an incredibly high cancer rate Interesting, and she lives on the west side of Utah in southern Utah, near the Nevada border.
Speaker 1:Yeah.
Speaker 2:Where they were dropping bombs. And then on the other side of Utah, which is like the Four Corners area, my uncle had a house that had radioactive bricks Interesting. So there's some conspiracies coming out about, like our certain, like Chupacabra sightings or something like that, just like mutated monsters from all the radioactive waste Hills have eyes down there.
Speaker 1:That's what that show is based off of right, that kind of stuff.
Speaker 2:I can't remember if it's radioactive or if it's just like inbreeding in that show is it more? No, no, it's radioactive it's not like Appalachia inbreeding.
Speaker 1:I don't think so. That's a messed up show.
Speaker 2:Hey, I love Appalachia, though I'm not saying anything, that's just the horror stereotype of it.
Speaker 1:I live near the Appalachian Trail. That's cool. Apparently it's haunted.
Speaker 2:Oh yeah, Big time. People say you hear things? Yeah it's pretty freaky, which I'd love to go check it out. I got.
Speaker 1:I like haunted stuff. There's so much poison ivy and poison oak everywhere in those mountains. It's like on all the trails, like if you go off that trail.
Speaker 2:So if you forget some toilet paper, you're in.
Speaker 1:If you go off that trail like at all you are dead. I got so much poison ivy Really Rashes there and the first time I'd never had it before and so I just like it was like on my arm and I had no idea what was going on.
Speaker 2:I thought I had like leprosy yeah.
Speaker 1:And it like oozes it oozes oh really, and whatever in the. That's disgusting. Not the venom, the poison or whatever. The oils, yes, it spreads because it's oil. So they say not to issue, because if I, if I were to do this and then like do? This and then it spreads your chest. It spreads because it's the oil from the leaves. Oh and so I had it like everywhere for days before I decided to go see a doctor see, doesn't it just make sense that people wore long sleeve everything?
Speaker 2:oh yeah, for sure, because people were doing stuff like that all the time, like that was like a normal day.
Speaker 1:Well, yeah, they had to create their own trails Bushwhack yeah.
Speaker 2:Yeah, so crazy man men used to cross oceans on wooden ships. Isn't that nuts?
Speaker 1:All right, what are we talking about today? We got another marketing blunder. We're talking about today Blunders. Okay, so the biggest, the bigger.
Speaker 1:The big blunder of the week or maybe we'll just call it topic of the week the biggest bummer blunder is, uh, the cracker barrel rebrand cracker barrel, say it 10 times fast cracker, barrel, cracker, barrel, cracker, barrel, cracker, barrel cracker sounds like a parrot, um, I mean, so what Cracker Barrel did was they, and we could probably we'll put this up, but they rebranded, they did Right. They went from, you know, having the old man and the barrel, and then they went a little bit more minimal, and so what's happening right now is there's a massive outrage on TikTok and people are just losing their minds and, as of four days ago, their stock dropped 10. It's a pretty big drop, which is huge. Yeah, I can't remember what that equates to.
Speaker 2:I'm really curious what their uh stores are doing. Yeah, is it a franchise? Is it? That's a good question?
Speaker 1:I don't know if it it a franchise. Is it? That's a good question.
Speaker 2:I don't know if it's a franchise or how that McDonald's model, or is it all?
Speaker 1:Yeah, I don't know. Those are things that we could probably look up. But people are not happy yeah people are not happy, In fact, like it's gotten so much attention that Trump we got to read Trump's message on it.
Speaker 3:All the locations are company owned.
Speaker 1:Oh, interesting. Okay, so they're not a franchise Mad.
Speaker 2:Dog Maddox in the house.
Speaker 1:Yeah, maddox is hot on the mic here, so this is what Trump says. Cracker Barrel should go back to the old logo, admit a mistake based on customer response in parentheses, he says the ultimate pull. And a mistake based on customer response in parentheses he says the ultimate pull and manage the company better than ever. They got a billion dollars worth of free publicity, referring to the fact that everyone's talking about Cracker Barrel for the first time in ever.
Speaker 2:Yeah, who knows how long has anyone ever talked about it? I don't know.
Speaker 1:Well, on social media, has anyone ever talked about Cracker Barrel? Right, yeah. So for those of you who don't know what Cracker Barrel is, by the way, it's like a home-cooked meal kind of restaurant. You know we're talking like chicken fried steak pot roast comfort food, yes, yeah, and I would say maybe like on the slightly higher end. I have like a faint memory of going there once as a child. We're not talking about like like. I think we were talking about like, referring them to uh. What was the buffet company?
Speaker 2:again chukarama. You know higher end than chukarama. It's a restaurant. Yes, it's a restaurant.
Speaker 1:You sit down right, yeah family style much more prevalent in the south and on the east than it is kind of on the west coast. Okay, you know, maybe midwest I don't know much as much about the midwest, but I used to live down south and I used to live on the east coast and they were all over okay. But uh, yeah, they got a billion dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have major new, have a major news conference today, make crackerrel a winner again. But essentially, the main thing that people are really upset about is there's like an old man and his name's Uncle, herschel, and they got rid of him. His name is Herschel.
Speaker 2:Uncle Herschel, I didn't know it.
Speaker 1:I didn't know. He had a name.
Speaker 2:Makes it a little more tragic now that he has a name.
Speaker 1:Yeah, that he's got like an avatar, like there's a persona around him so so what is the deal here? Like um, we talk about this all the time, but I'll tell you what the deal is please.
Speaker 2:This is the deal. We always talk about brands and what a brand is, and this is a great example of what a brand actually a brand is just trust yeah, a brand isn't a logo it's the trust that you've built.
Speaker 2:Yeah, and by doing a rebrand you can often fracture the trust. Now there's a big difference between, like, if you're a brand that nobody knows about and you're like, you can always rebrand young and it doesn't really matter as much. And it depends on your product too. Like no one really cared that slack changed their logo. Sure, like people thought it was kind of dumb.
Speaker 1:But totally just like oh, it looks kind of like google now, but whatever.
Speaker 2:Yeah, but cracker barrel, that's people are sitting down, they're eating. You probably have some pretty like weekly goers. I don't know. You know like restaurants are different. It's been around for a long time so obviously people like it. Yeah, it's been around since the late 60s. So they, they changed their vibe. I know that they changed some of their stores too. Yeah, I think maddox was saying that they're doing some some interior well, here's, here's the, so there's, there's design. There's two different points.
Speaker 1:We're kind of making here one. Well, let's talk about this one. What you said is a brand isn't necessarily the logo, it's the trust that you build so, but a robot logo represents that for sure.
Speaker 2:So, especially if you've had the same logo for 70 years, I don't know how long have they been around, maddox?
Speaker 1:1969 1969 yeah, I just looked that up. That's why I know that, okay, not a huge cracker, you know.
Speaker 2:Okay, so they've been around for 55 years, 56 years yeah, 55 years or 2025.
Speaker 1:Yeah, so.
Speaker 2:It's a long time.
Speaker 1:So what will be really interesting is does Cracker Barrel? Because they've doubled down on it, right? They're like like, hey, this is who we are, this is what we're doing. Um, the big question is have they built enough trust over the last 55 years that, at the end of the day, people aren't really going to do much about it?
Speaker 2:like you know, yeah, I don't know that's. That's the question like it. It clearly has made people angry.
Speaker 1:I don't know if those people are going to stop going to cracker barrel yeah, I mean I was even watching a news article or like watching that, like somebody being interviewed on the news and the guy even said I am upset about it all. Who he said I'll hoot and holler about it, but I probably go back like those were his words. You know so, but but here's the deal. So, like whether it's going to hurt it enough that it alienates their current audience, which, to be fair, cracker Barrel is on the elder, like I think your demographic is older on that one, yeah, I have no idea. To my anecdotal knowledge, it is.
Speaker 1:So the question is does it alienate your current audience where they say I'm not going back or I don't care as much about this place, or is the negative ramification that the people who still love it trust it continue to go back? But now they just created a logo that blends in with anything else, that it doesn't stand out from anything else. Moving forward to get new people, those are kind of two different negatives.
Speaker 2:Yeah, you're, you're aging out and you got to get new people in.
Speaker 1:Yeah.
Speaker 2:So that's a risk they're they're willing to take. But again, it's the trust you've built. So is there a better way they could have rebranded? Sometimes people think you got to rebrand all at once and have like a big show and hey, it has created a ton of publicity, yep, so maybe it has worked for them right, like we talked about with, sydney, sweeney and uh, american eagle.
Speaker 1:Yes, I'm sure cracker barrel is up in the google trends.
Speaker 2:Yeah, I don't know if their store visits are up, I don't know if their sales are up, but a lot of the new audience. This is what's tricky about rebrands they might be targeting millennials, because Gen Z kind of likes the noisy stuff and like the retro stuff. So it's millennials who are, all you know, white houses and minimalistic minimalistic is what you mean by that.
Speaker 1:Yeah, yeah, but you know what I?
Speaker 2:mean by that. Yeah, yeah, but you know what I mean. A millennial house is the whitewashed house that's open White cabinets light colored floors when there's a big movement now in housing, where it's going back to greens or different colored rooms. And a lot more pictures on the walls, or more cozy is what I'd say.
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Speaker 2:So there's probably a targeted approach here. But like obviously Cracker Barrel didn't just do this without any kind of market research, I'm sure they did.
Speaker 1:Yeah, but they did do the generally. The no-no to a rebrand is like not doing it in a phase like you talked about, like just doing it all at once.
Speaker 2:Yeah they did it all at once and maybe they didn't think it would be that big of a change. They're just getting rid of old Uncle Herschel.
Speaker 1:Yeah.
Speaker 2:But anyways, they're probably trying, but lo and behold, they're definitely getting kicked now and it might be for the better. Yeah, so brands, just always be aware of that. Like, yes, you might offend some people, but then you also have to remember brands like Pepsi. And what was it Aunt Jemima's? Was it syrup or something? And remember, they rebranded and everyone.
Speaker 1:They took her out of it. I feel like I remember this, but I don't remember the details.
Speaker 2:There's been a few of these that people have had outrages about. One was the Butter brand. They removed a Native American.
Speaker 1:Okay, the Land O'Lakes Land.
Speaker 2:O'Lakes, one about like one was the uh butter brand they removed, like a native american. Okay, the land of lakes, one and so, but these types of products are just part of people's habits and like habits die hard and, like some people might like, I don't think it really affects them that much here's my thought, because they're not changing everything about the product, it's just. They change a slight variation of it, they make it more minimal.
Speaker 2:Well, I'll tell you where I'd be more worried which probably saves on printing costs when you're printing millions of items.
Speaker 1:Yeah, maybe I mean where I would start to worry more about is what they do to the design of the stores, because I know that that's a big like a big. People want that, that experience is like it's.
Speaker 2:Have you ever been to one? Have you ever been to a cracker barrel before? If I remember right, it's like it was like very. It's like wooden yeah, you ship planks.
Speaker 3:The redesign is the opposite of that. It's like white and like millennial. See this. See, that's the problem. White, millennial. See to, that's the problem White millennial.
Speaker 1:See, to me that's the problem, Because the Cracker Barrel experience feels like you're at grandma's house.
Speaker 2:Millennials love everything white.
Speaker 1:You know how grandma's house is just always cluttered Like I know this for grandma Peggy. We haven't shouted grandma Peggy out for a while Like she's moving. She's got stuff on the walls and she's got like she's texting, like she's texting us, like there's this text saying, hey, who wants this? And it's like a 1950 milk jug and I've never seen that before. I've been to her house dozens of times. Where's that been? That's just been in her basement, but she's just kept it probably for the last 70 years.
Speaker 2:But a Cracker Barrel would have an old milk jug in the corner.
Speaker 1:Yeah, you feel like you're at grandma's house. You know, an old milk jug in the corner. Yeah, you feel like you're at grandma's house. You know, in fact there was a big trend that was going on with Cracker Barrel. That was so funny.
Speaker 2:Oh, but see, there is a trend with grandmas man, these new grandmas don't even like to be called grandma. Have you heard about that.
Speaker 1:Well, I think it's the boomer grandmas are like we're memos and moomoos and all this other stuff, papas, and yeah, stop it.
Speaker 2:Stop it. That's a hot take. It's ridiculous. That's a really hot take. You guys are grandmas and grandpas, okay, yeah, there's my hot take. Stop with this nonsense. If you're Italian or Spanish and you want to go by that language's word for grandma, do that. That's fine. Yeah, don't be making stuff up. It's ridiculous.
Speaker 1:I would agree with you, but there are so many people like I've gotten so many heated arguments about that one. People get like really upset when you defy that.
Speaker 2:Such a boomer thing, stop it.
Speaker 1:Well, it's a millennial thing. I don't think it's a boomer thing as much as I think it's millennials too. I think millennials want it as well. Millennials want it too. Yeah, like they want to push, let's call you that's stupid GG or whatever. But there was a big trend at Cracker Barrel where, because of how cluttered it was, people would take pictures of themselves and put it in a wooden frame and they just go set it on a shelf.
Speaker 3:I've seen that and that would not be possible with their new design anymore.
Speaker 1:It's way funny. And they'll just see how long it'll last and they'll come back like six months later and it's still there.
Speaker 2:That was like a social thing, like a trend, yeah, oh, and they just got rid of it, so they just killed the trend.
Speaker 1:So that makes me a lot more worried than the logo side of things. You know, like I am a big, I'm a like you and me are big believers that the logo is like most brands don't really create a love mark the way Jordan did, the way Nike did, Right Love marks are the way Apple did, Like, like most people don't create logos.
Speaker 2:When I I look at a love mark, you gotta zoom. You gotta zoom out a little bit, though, like when you're talking about love marks you're talking about brands that have entered into the everyday ecosystem, like they are part of american life in of itself yeah, what I was going to say, which aligns with what you're saying, is I want to represent that when I walk out. Most brands are not even close to that.
Speaker 1:I mean, can you think of? Can you think of any brands besides? There's a few like there's Levi's, there's vans.
Speaker 2:No, but no, no like.
Speaker 1:Levi's not, is not one. Nobody cares to wear the brand. I know you get it.
Speaker 3:There are.
Speaker 2:It's not on the level of a Jordan or Nike.
Speaker 1:I would totally disagree that Levi's is a love mark. I don't think it is at all.
Speaker 2:Oh it is, I think it is. I do not think so. See, it is.
Speaker 1:It is All right, he's with me.
Speaker 2:If he doesn't know, he's with me Levi's is Wranglers is once you get out into the true working class.
Speaker 1:It's a niched one.
Speaker 3:I have a Levi's t-shirt.
Speaker 1:Listen, I get it. People buy, obviously, it's just not on the.
Speaker 2:I'm just saying there's different levels to this.
Speaker 1:But everyone knows who Levi's is, but your main ones are like people would wear an apple shirt, because they're apples, nuts. Obviously Nike, obviously Jordan I know they're under the same kind of umbrella Adidas, adidas, kind of. You know, I think you've got like Louis Vuitton and you, you can say some of their name mark is for sure yeah, you can say some of the uh like uh, you know the. What am I trying to the high fashion brands?
Speaker 1:you know the louis vuitton's, the chanels, the diors, the yeah, because people just want to be seen as yes even though it's on an accessory, not necessarily a shirt yes, kind of mixing up like apparel though, because mcdonald's is for sure one burger.
Speaker 2:Burger King yes, their logo isn't as important, but like Wendy's Cracker Barrel yeah, you do have logos that have permeated into the subconscious is what I'm trying to say. Yes, cracker Barrel, I don't know why it was. It's one of those. I think most people would know what the logo is. I think I've been there once in my entire life Literally I have a faint memory of going there as a kid one time. But I know what Cracker Barrel is. I know what the logo is, right.
Speaker 1:I don't know why. The point that I'm trying to make is there's so much competition right now with within every product category restaurants to clothing, to whatever that it's hard to make mistakes because cracker barrel style restaurants from a food quality are a dime a dozen, from an experience probably not as much.
Speaker 2:Yeah, food quality you can get it anywhere, probably. Well, that's really all you have to differentiate unless you want to move your price points up. Yeah, Is based off of you know, obviously your production and everything as a restaurant is the experience, and Cracker Barrel clearly had some kind of unique positioning.
Speaker 1:So it's hard when you alienate an audience like that, because now all of a sudden you're like brands just do not have.
Speaker 2:Now everyone's just going to a restaurant.
Speaker 1:We don't have the luxury of offending, alienating or disappointing our current audience. Jaguar is experiencing this right now.
Speaker 2:Yeah.
Speaker 1:Right, I think Cracker Barrel is going to experience this.
Speaker 2:There's just so much competition that I think, unless yeah, I think they can get away with a logo, but if they keep the interior design and experience going, then that's going to really hurt.
Speaker 3:I think by changing the interior they're changing the whole experience you get at their restaurant, which loses everything they are. And I was looking up Uncle Herschel and he is the founder's actual uncle and he would help promote Cracker Barrel by like walking through the streets and telling people to come.
Speaker 1:Oh so Uncle.
Speaker 2:Hersch is real. Uncle Herschel has a spot in the lore.
Speaker 3:They took his breakfast off the menu. People were pissed about it and they put it back on.
Speaker 2:Okay, they took it off.
Speaker 3:Yeah. Recently and then put it back on as part of the rebrand and people were so mad about it.
Speaker 2:Oh yeah, See, they're just kind of butchering the entire unique selling points that they had as a company.
Speaker 1:I think this is a good point, right Like I'm glad I like where we're going at with this, because it's like a logo loan causes some controversy. Changing a menu like that starts to dive into the experience Changing the physical location. They're not the physical location, but the physical experience.
Speaker 3:You know You're not in grandma's house anymore. You're in, like Ikea Cracker Barrel Museum. Yeah, interesting, very, very experience. You know, not in grandma's house anymore you're in like ikea cracker barrel museum.
Speaker 1:Yeah, interesting, very, very interesting sanitized, I know red lobster has kind of gone through something similar to this. Um, like when they got rid of their was all you can eat what was it? Shrimp or a lot it was.
Speaker 2:I don't think it was all you can eat lobster yeah, but they were losing tons of money on that is true, that is true, but I don't know if they'll recover.
Speaker 1:I never went to Red Lobster so I don't know my sister loved it Really, yeah, so we would go there a couple times a year. They do have awesome cheese rolls Do they.
Speaker 2:Yeah, I just hate lobster and I know they had like crab and stuff, but I'm not a big seafood guy. This rebrand, don't lose sight of your customers and what makes you unique in their life.
Speaker 1:Yeah, we talked about this on our last episode actually. Yeah, Didn't we? Retention, aka customers returning to you, especially the e-commerce space, is like lower than it's ever been for a lot of brands. Every brand we look at seems to be down at some capacity compared to when they first started not every, but yeah but a lot of them, yeah, yeah. And the question is why?
Speaker 2:right? Well, a lot of it is just, you know, we've already talked about it in the last episode, but it's continuing to build that trust, but also like, like delighting, I think. I think brands overthink things. It's always easy just to like zoom out and then like go to a personal relationship. Like you can pleasantly surprise your loved one with a haircut, for example. It might be surprising, they might be in a little bit of shock, but they'll be happy with it, right? Okay, I say that personally because, like, I tend to let my hair get kind of out of control okay and sometimes it's fun with this as a brand.
Speaker 2:You can get haircuts. You can't like just change the way. But if I showed up and was just like talking completely different and just I'm like talking like a gen z kid, yeah, I think my wife would be like what is going on? Like this is crazy.
Speaker 1:This is a new person. Yeah, like you're trying to be wife would be like what is going on, like this is crazy.
Speaker 2:This is a new person yeah, like you're trying to be something totally different, like what are you? But you can change your style a little bit, you can change your haircut, you can do things. So like we're not saying you can't ever change your logo yeah although there are just logos, they're so like logos just get worse over time. I don't know what's going on in the logo game.
Speaker 1:Yeah.
Speaker 2:But the minimalist thing, I hate it. I do too, but anyways.
Speaker 1:I would love for them to just like double down even deeper. So instead of like cleaning it up like, how do you go even deeper into, like grandma's house, you know?
Speaker 2:You just have to bring in some sofas. Yeah, mismatched chairs around the tables.
Speaker 1:You're playing only a certain style of music, you know mismatched chairs around tables would be hilarious. That would be like different height of chairs.
Speaker 2:There's like a stool.
Speaker 1:Yeah, yeah.
Speaker 2:Like somebody has to get the stool.
Speaker 1:Yeah, yeah, A hundred percent. Your, your, your tablecloths are like that, like binoly plastic you know style?
Speaker 2:Yeah, see, that's what they should have asked us. Cracker Barrel, that would have been viral.
Speaker 1:Higher, like your servers are like 70 and above.
Speaker 2:Can we do a quick pivot really fast and just talk about? Apparently a Utah brand was going viral for the bed rot challenge?
Speaker 1:no, let's talk about this next week. We can create like a little yeah, we'll talk about it next week. That's not a bad idea let's do some research. Let's see what happened. I know a lot about it.
Speaker 2:Let's dust off the old particle, do a little spising yeah see how it did for him.
Speaker 1:Yeah, I like it, uh, so okay. So final notes just uh, we'll see what happens. The cracker barrel it's okay to change.
Speaker 2:Be careful. Okay, to evolve, don't, but don't change what makes you unique for those people.
Speaker 1:Yes, and be unique and others.
Speaker 2:And be unique.
Speaker 1:Yeah, like the change should be in defining and doubling down on your uniqueness, not your blending in, because that's all that this seems like to me.
Speaker 2:They're just trying to blend in more, and with all these boomers not even wanting to be a grandma, you could have been grandma's house. Come on, yeah, cracker Barrel.
Speaker 1:Back to this right the servers. It's like it should say, like their name tag. You know how to get a name tag. It's like Trevor. It's like.
Speaker 3:They should hire like super, super chatty old people just like talk about their lives it's like grandma Kathy, you know what I mean.
Speaker 1:Like it's not Kathy, it's grandma Kathy they only hire 55 and older that's what I mean. No, it's gotta be like 65 and older, you know that would be a cool like that would be awesome that would be awesome, that would blow up.
Speaker 3:And if their workers are like younger, they can be like oh, I'm like here helping my grandma like make dinner.
Speaker 1:Those are the bus boys. Only the bus boys can be, can be like young and they have to like refer to a grandma. What can I help you with? That would be awesome. That'd be incredible.
Speaker 3:Somebody from cracker barrel, please listen to this. We'd be incredible.
Speaker 1:Somebody from Cracker Barrel, please listen to this. We'd be awesome on your marketing team, wouldn't we? All right, okay.
Speaker 2:Okay, until next week.
Speaker 1:We'll see you guys later. Thank you so much for listening to the Unstoppable Marketer Podcast. Please go rate and subscribe the podcast, whether it's good or bad. We want to hear from you because we always want to make this podcast better. If you want to get in touch with me or give me any direct feedback, please go follow me and get in touch with me. I am at the Trevor Crump on both Instagram and TikTok. Thank you, and we will see you next week.